Data availability by target so we can be more specific

[brunosan]

may be even by target/country, like @mikelmaron talks about on https://medium.com/@heatherleson/the-one-thing-that-i-would-add-mikel-is-that-i-would-like-to-see-a-way-to-to-search-and-discovery-8b8a0a0bc973#.m03u2xz18