|
| 1 | +====================== |
| 2 | +Google Merchant Center |
| 3 | +====================== |
| 4 | + |
| 5 | +Google Merchant Center is a specialized tool for ecommerce retailers that helps to manage product |
| 6 | +data and make products visible to online shoppers across Google's platforms, including |
| 7 | +Google Search, Google Maps, Google Shopping, and YouTube. It serves as a centralized hub where |
| 8 | +retailers can upload and maintain details about their products such as images, prices, and |
| 9 | +descriptions. By leveraging this tool, businesses can enhance their products' visibility as well as |
| 10 | +enhance their advertising and sales performance. |
| 11 | + |
| 12 | +Getting started |
| 13 | +=============== |
| 14 | + |
| 15 | +To connect your ecommerce with the :abbr:`GMC (Google Merchant Center)` platform, proceed as |
| 16 | +follows: |
| 17 | + |
| 18 | +#. First, go the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_. |
| 19 | + |
| 20 | +#. Click to :guilabel:`Get started` button to register your ecommerce shop. |
| 21 | + |
| 22 | +#. Indicate that you sell products online, and enter :guilabel:`Your store's website`. |
| 23 | + |
| 24 | + .. image:: google_merchant_center/gmc-first-steps.png |
| 25 | + :alt: Your store's website screen |
| 26 | + |
| 27 | +#. Click :guilabel:`Continue`, then click :guilabel:`Continue to Merchant Center`. |
| 28 | + |
| 29 | +#. Enter your business details by adding the :guilabel:`Business name` and the |
| 30 | + :guilabel:`Registered country`, then click the :guilabel:`Continue to Merchant Center` button |
| 31 | + twice. |
| 32 | + |
| 33 | +#. Go through the tasks to provide additional business information or click :guilabel:`Do it later` |
| 34 | + to access the dashboard directly. |
| 35 | + |
| 36 | +Site ownership verification |
| 37 | +--------------------------- |
| 38 | + |
| 39 | +In order to use the :abbr:`GMC (Google Merchant Center)` tool, verify your website's ownership |
| 40 | +first. To do so, go to the :guilabel:`Business info` tab in the left menu, and click |
| 41 | +:guilabel:`Confirm online store`. |
| 42 | + |
| 43 | +There are several verification options: |
| 44 | + |
| 45 | +- Via an ecommerce platform |
| 46 | +- Via HTML tag or file |
| 47 | +- Via :ref:`Google Tag Manager <analytics/google-tag-manager>` |
| 48 | +- Via :ref:`Google Analytics <analytics/google-analytics>` |
| 49 | + |
| 50 | +If you are not using Google Tag Manager or Google Analytics, the simplest method is adding |
| 51 | +the HTML tag. |
| 52 | + |
| 53 | +To verify using an HTML tag, follow the instructions: |
| 54 | + |
| 55 | +.. image:: google_merchant_center/gmc-add-tag.png |
| 56 | + :alt: Instructions to add the HTML tag. |
| 57 | + |
| 58 | +#. Copy the HTML tag to clipboard. |
| 59 | + |
| 60 | +#. On the website of your Odoo database, click :guilabel:`Edit` in the upper-right corner, go to |
| 61 | + the :guilabel:`Theme` tab, scroll down to the :guilabel:`Advanced` section, then |
| 62 | + click :guilabel:`<head> and </body>` next to :guilabel:`Code Injection`. |
| 63 | + Paste the copied tag in the first field (:guilabel:`<head>`), and click :guilabel:`Save`. |
| 64 | + |
| 65 | + .. image:: google_merchant_center/gmc-copy-tag.png |
| 66 | + :alt: Paste tag in head field. |
| 67 | + |
| 68 | +#. Return to :abbr:`GMC (Google Merchant Center)`, click :guilabel:`Verify your online store`, |
| 69 | + and :guilabel:`Continue`. |
| 70 | + |
| 71 | +Linking Odoo to GMC |
| 72 | +=================== |
| 73 | + |
| 74 | +To activate the :abbr:`GMC (Google Merchant Center)` integration in your Odoo database, at least one |
| 75 | +pricelist has to be enabled for your website. |
| 76 | + |
| 77 | +To do so: |
| 78 | + |
| 79 | +#. Go to :menuselection:`eCommerce --> Pricelists`, choose an existing pricelist |
| 80 | + or create a :guilabel:`New` one. On the pricelist form, navigate to the :guilabel:`Ecommerce` |
| 81 | + tab, and select a website in the :guilabel:`Website` field. |
| 82 | + |
| 83 | + .. image:: google_merchant_center/ecommerce-add-pricelist.png |
| 84 | + :alt: Add pricelist to shop. |
| 85 | + |
| 86 | +#. Next, navigate to :menuselection:`Configuration --> Settings`, scroll to the |
| 87 | + :guilabel:`SEO - Search Engine Optimization` section. Then tick the |
| 88 | + :guilabel:`Google Merchant Center Data Source` option, click the :guilabel:`Copy file link` |
| 89 | + button, and :guilabel:`Save`. |
| 90 | + |
| 91 | +#. Go to the :abbr:`GMC (Google Merchant Center)` platform, navigate to the :guilabel:`Products` |
| 92 | + tab in the side menu, and click the :guilabel:`Add products` button. |
| 93 | + |
| 94 | + .. image:: google_merchant_center/gmc-add-products.png |
| 95 | + :alt: Add products on Google Merchant Center. |
| 96 | + |
| 97 | +#. Choose :guilabel:`Add products from a file`, and paste the URL of the copied file. |
| 98 | + |
| 99 | + .. image:: google_merchant_center/gmc-add-products-from-file.png |
| 100 | + :alt: Add products from file. |
| 101 | + |
| 102 | + .. important:: |
| 103 | + Make sure to select all the countries where you intend to sell your products. You are not |
| 104 | + able to proceed without selecting at least one target country. |
| 105 | + |
| 106 | + .. image:: google_merchant_center/gmc-select-countries.png |
| 107 | + :alt: Select countries in GMC. |
| 108 | + |
| 109 | +#. Click :guilabel:`Continue`. |
| 110 | + |
| 111 | +.. tip:: |
| 112 | + We recommend using the tool alongside other Google services, such as :doc:`Google Search Console |
| 113 | + <../website/configuration/google_search_console>`, |
| 114 | + :ref:`Google Analytics <analytics/google-analytics>` or :ref:`Google Tag Manager |
| 115 | + <analytics/google-tag-manager>` to obtain detailed reports on product listing issues, |
| 116 | + improve marketing strategies, increase your products' online visibility and enhance |
| 117 | + the overall sales performance. |
| 118 | + |
| 119 | +.. seealso:: |
| 120 | + `Google Merchant Center Help <https://support.google.com/merchants/answer/12564959?hl=en>`_ |
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