diff --git a/app/boards/intel_adsp_ace40_nvl.conf b/app/boards/intel_adsp_ace40_nvl.conf
index 55a6628959e1..34175a8b6b9b 100644
--- a/app/boards/intel_adsp_ace40_nvl.conf
+++ b/app/boards/intel_adsp_ace40_nvl.conf
@@ -15,6 +15,7 @@ CONFIG_FORMAT_CONVERT_HIFI3=n
 # SOF / infrastructure
 CONFIG_PROBE=y
 CONFIG_PROBE_DMA_MAX=2
+CONFIG_COLD_STORE_EXECUTE_DRAM=y
 
 # SOF / loadable modules
 CONFIG_INTEL_MODULES=y
diff --git a/app/boards/intel_adsp_ace40_nvls.conf b/app/boards/intel_adsp_ace40_nvls.conf
index 55a6628959e1..34175a8b6b9b 100644
--- a/app/boards/intel_adsp_ace40_nvls.conf
+++ b/app/boards/intel_adsp_ace40_nvls.conf
@@ -15,6 +15,7 @@ CONFIG_FORMAT_CONVERT_HIFI3=n
 # SOF / infrastructure
 CONFIG_PROBE=y
 CONFIG_PROBE_DMA_MAX=2
+CONFIG_COLD_STORE_EXECUTE_DRAM=y
 
 # SOF / loadable modules
 CONFIG_INTEL_MODULES=y
diff --git a/src/platform/novalake/include/platform/lib/memory.h b/src/platform/novalake/include/platform/lib/memory.h
index 19ade62dfb2b..666c4fc9eb89 100644
--- a/src/platform/novalake/include/platform/lib/memory.h
+++ b/src/platform/novalake/include/platform/lib/memory.h
@@ -56,6 +56,12 @@
  */
 #define HEAPMEM_SIZE CONFIG_SOF_ZEPHYR_HEAP_SIZE
 
+#if CONFIG_COLD_STORE_EXECUTE_DRAM && \
+	(CONFIG_LLEXT_TYPE_ELF_RELOCATABLE || !defined(LL_EXTENSION_BUILD))
+#define __cold __section(".cold")
+#define __cold_rodata __section(".coldrodata")
+#endif
+
 #endif /* __PLATFORM_LIB_MEMORY_H__ */
 
 #else
diff --git a/tools/rimage/config/nvl.toml.h b/tools/rimage/config/nvl.toml.h
index eafe7501ac8d..80e28916f827 100644
--- a/tools/rimage/config/nvl.toml.h
+++ b/tools/rimage/config/nvl.toml.h
@@ -12,6 +12,20 @@ auto_start = "0"
 
 index = __COUNTER__
 
+#if CONFIG_COLD_STORE_EXECUTE_DRAM
+[[module.entry]]
+name = "COLD"
+uuid = UUIDREG_STR_COLD
+affinity_mask = "3"
+instance_count = "1"
+domain_types = "0"
+load_type = "0"
+module_type = "0"
+auto_start = "0"
+
+index = __COUNTER__
+#endif
+
 [[module.entry]]
 name = "BASEFW"
 uuid = "0E398C32-5ADE-BA4B-93B1-C50432280EE4"