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Comprehensive finance analytics project for Atliq Hardware – Excel-based dashboards and reports analyzing customers, markets, and profitability.

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📊 Finance Analytics – Atliq Hardware

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📝 Project Overview

This project is part of coursework and focuses on financial analytics for Atliq Hardware.
Using Microsoft Excel, I designed structured reports and dashboards to analyze:

  • 📈 Sales performance across years
  • 🌍 Market-wise growth and profitability
  • 👥 Customer contribution trends
  • 💰 Profit & Loss statements at multiple levels (year, market, month)

The project demonstrates how raw financial data can be transformed into executive-level insights for decision-making.


📂 Reports Included

1️⃣ Customer Performance Report

📌 Identifies top revenue-generating customers and YoY growth
📊 Example: Amazon grew 218.9% in 2021 vs 2020

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2️⃣ Market Performance vs Target Report

📌 Evaluates country-level performance against set targets
⚠️ Example: USA missed targets by 11.66%, while India contributed 161.3M

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3️⃣ P&L Statement by Fiscal Year

📌 Yearly breakdown of Net Sales, COGS, and Gross Margin
🚀 Sales grew 204.5% between 2020 → 2021

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4️⃣ P&L Statement by Markets

📌 FY 2021 Profitability analysis by market
🌟 High-margin regions: New Zealand (48.2%), Japan (46.5%)
⚠️ Low-margin region: Germany (26.2%)

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5️⃣ P&L Statement by Months

📌 Monthly/Quarterly sales and margin analysis
📊 Captures seasonality and growth trends
🚀 Net Sales up 204.5% in FY 2021 vs FY 2020

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🛠️ Tools & Skills Applied

  • Microsoft Excel → PivotTables, Charts, Conditional Formatting, Data Modeling
  • Finance Analytics → Sales & Margin tracking, Target vs Actual analysis
  • Business Insights → Market evaluation, Customer contribution, Strategic growth

🚀 Key Insights

✔️ Revenue grew 6.8x in 3 years (87.5M → 598.9M)
✔️ Customer concentration shows reliance on e-commerce giants like Amazon & Flipkart
✔️ Profitability varies significantly across geographies
✔️ Margins declining despite revenue growth → highlights cost optimization needs


🎯 Learning Outcomes

  • Gained expertise in Excel-based dashboarding
  • Developed ability to translate raw finance data into insights
  • Learned to present executive-ready financial reports

🏷️ Repository Tagline

“Comprehensive finance analytics project for Atliq Hardware – Excel-based dashboards and reports analyzing customers, markets, and profitability.”


👤 Author: Abhigyan Sarmah 📅 Coursework Project | 📍 Excel-based Analytics