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Summary

Comprehensive documentation for submitting the Mapbox DevKit MCP Server to the official MCP Registry and positioning it effectively in the market.

This PR provides everything needed to:

  1. Submit to the official MCP Registry
  2. Position the server distinctly from the main Mapbox MCP Server
  3. Execute a multi-phase launch strategy
  4. Track success metrics

Files Added

1. server.json (Updated)

  • Enhanced description to differentiate from main Mapbox MCP Server
  • Emphasizes developer toolkit focus (style creation, validation, accessibility)
  • Clarifies complementary relationship with main server

2. docs/REGISTRY_SUBMISSION.md

Complete technical submission guide:

  • Prerequisites (mcp-publisher, GitHub auth, npm package)
  • Step-by-step submission process
  • Authentication workflow
  • Publishing commands
  • Update workflow for new versions
  • Troubleshooting common issues

3. docs/REGISTRY_SUBMISSION_CHECKLIST.md ⭐ Action-Oriented

Ready-to-execute checklist:

  • Pre-submission verification
  • Step-by-step submission with expected outputs
  • Post-submission marketing tasks (immediate, Week 1, Month 1)
  • Social media copy templates (Twitter, LinkedIn, Hacker News)
  • GitHub README badge
  • Success metrics tracking

4. docs/POSITIONING.md ⭐ Strategic Marketing

Complete positioning strategy:

  • Comparison table: Main Mapbox MCP Server vs DevKit MCP Server
  • Unique value proposition: "AI-powered development toolkit"
  • Messaging framework: Elevator pitch + extended pitch
  • Target audiences (4 personas):
    • Frontend developers (pain: complex syntax, accessibility concerns)
    • Full-stack developers (pain: security, integration patterns)
    • AI/ML engineers (pain: adding maps to AI apps)
    • Technical product managers (pain: estimating complexity)
  • Use case examples: Before/after comparisons for rapid prototyping, production deployment, security setup
  • Content marketing ideas: Blog posts, video tutorials, social media, conference talks
  • Partnership opportunities: AI platforms, developer tools, education
  • 4-phase launch strategy: Registry submission → Mapbox channels → Community outreach → Paid amplification

5. docs/BLOG_POST_DRAFT.md ⭐ Publication-Ready

Complete announcement blog post:

  • Introduction & what makes it different
  • Key capabilities with code examples:
    • AI-powered style creation
    • Production-ready validation
    • Secure token management
    • Built-in cartography expertise
  • Real-world use case comparisons
  • Technical highlights (25+ tools, offline validation, quality by default)
  • Getting started guide
  • Quotes section (to be filled in)
  • Technical appendix

Key Positioning Messages

What It Is

"AI-powered development toolkit for building Mapbox applications"

How It's Different

vs. Main Mapbox MCP Server:

  • Main server = Geospatial features for apps (geocoding, routing, POI search)
  • DevKit server = Map development toolkit (style creation, validation, token management)

Use main server when: Your app needs to find places or calculate routes
Use DevKit when: You're building the map application itself

Target Message

"Build production-ready maps with AI assistance—no cartography degree required"

Next Steps After Merge

Immediate (Day 1)

  1. Install mcp-publisher: brew install mcp-publisher
  2. Authenticate: mcp-publisher login github
  3. Publish: mcp-publisher publish
  4. Verify at: https://registry.modelcontextprotocol.io

Week 1

  • Tweet announcement with provided copy
  • Post in Anthropic Discord #mcp channel
  • Add registry badge to README
  • Publish blog post (draft ready!)
  • Email Mapbox developer newsletter

Week 2-4

  • Dev.to/Hashnode articles
  • YouTube tutorial video
  • Hacker News submission (copy provided!)
  • Virtual meetup presentation

Success Metrics to Track

Awareness:

  • npm package downloads
  • GitHub stars
  • Registry page views
  • Social media mentions

Engagement:

  • Tool usage frequency
  • GitHub issues/discussions
  • Community feedback

Related


🤖 Generated with Claude Code

Comprehensive documentation for submitting to the official MCP Registry
and positioning the Mapbox DevKit MCP Server in the market.

Changes:
- Updated server.json description to better differentiate from main Mapbox MCP server
- Emphasizes developer toolkit focus (not geospatial API features)

New Documentation:

1. REGISTRY_SUBMISSION.md
   - Complete submission process with mcp-publisher tool
   - Prerequisites, authentication, publishing steps
   - Troubleshooting common issues
   - Update workflow for new versions

2. REGISTRY_SUBMISSION_CHECKLIST.md
   - Actionable checklist for actual submission
   - Pre/post-submission tasks
   - Marketing asset templates (badges, social media copy)
   - Success metrics to track
   - Platform-specific instructions (HN, Twitter, LinkedIn)

3. POSITIONING.md
   - Comparison table: Mapbox MCP Server vs DevKit MCP Server
   - Unique value proposition and differentiators
   - Target audience messaging (frontend devs, full-stack, AI/ML engineers)
   - Use case examples with before/after comparisons
   - Content marketing ideas (blog posts, videos, social media)
   - Partnership opportunities (AI platforms, dev tools, education)
   - Launch strategy with 4-phase rollout plan

4. BLOG_POST_DRAFT.md
   - Complete blog post ready for publication
   - Real-world use case examples
   - Technical highlights and capabilities
   - Getting started guide with code examples
   - Comparison with main Mapbox MCP server
   - Call to action and community links

Key Positioning:
- "AI-powered development toolkit for building Mapbox applications"
- Complements main Mapbox MCP Server (geospatial features)
- Focus: Style creation, validation, accessibility, security, cartography
- Differentiators: Quality validation, educational skills, workflow automation

Target Audiences:
- Frontend developers building map UIs
- Full-stack developers needing security best practices
- AI/ML engineers adding maps to applications
- Technical product managers prototyping features

Next Steps:
1. Run: mcp-publisher login github
2. Run: mcp-publisher publish
3. Execute post-submission checklist for awareness

Related:
- MCP Registry: https://registry.modelcontextprotocol.io
- Main Mapbox MCP Server: https://github.com/mapbox/mcp-server

Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
@mattpodwysocki mattpodwysocki requested a review from a team as a code owner January 9, 2026 16:56
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