Add comprehensive marketing strategy and sales flow documentation

[Copilot]

Marketing presence needed refinement into a polished sales flow targeting corporate community managers, enthusiast moderators, and users under active attack.

Deliverables

Three markdown documents in /notes (1,178 lines total):

• 2026-01-03_0_README.md: Overview and quick reference
• 2026-01-03_1_marketing-strategy-and-copy.md: Complete strategy with landing page copy for each audience segment, installation flow, conversion funnel design
• 2026-01-03_2_marketing-implementation-checklist.md: Phased implementation plan with actionable tasks

Key Components

Audience Segmentation

• Corporate: ROI-focused, audit trails, professional workflows
• Enthusiast: Burnout prevention, democratic moderation, free tier
• Incident Response: Immediate spam/raid protection, 60-second deployment

Landing Page Copy

• Three targeted entry points (/for/teams, /for/communities, /for/protection)
• Feature positioning: ticketing system, track/report, escalation voting, spam honeypot, automod, reactji forwarding
• Homepage redesign with audience triage

Installation Flow

• OAuth → web onboarding → success page with optional feature setup
• Optimized for self-service, minimal friction

Growth Strategy

• Low-cost organic channels (SEO, word-of-mouth, bot directories)
• Free-forever tier with all core features
• Product-led growth aligned with project principles

Implementation Path

Phase 1 (Week 1-2): Three landing pages + homepage update
Phase 2 (Week 3-4): Feature pages + pricing + documentation
Phase 3 (Ongoing): Assets, content, SEO optimization

No code changes required—purely strategic documentation for marketing execution.

Original prompt

This project emphasizes low costs and sustainable level of investment; as we complete core functionality our marketing presence now must be refined into a polished sales flow. Analyze the features available and write a marketing report with suggested copy and page flow, starting from targeted landing pages and ending in "install bot" flow. Our target customers are corporate community managers, enthusiast community managers, and concerned citizens. The primary features are the ticketing system, the track/report system and escalations, a spam honeypot, automod spam defense, and a "reactji" channel forwarding system.

---

💬 We'd love your input! Share your thoughts on Copilot coding agent in our 2 minute survey.