🔸 Customer Segmentation Analysis 🔸 Performed Customer Segmentation Analysis on an e-commerce dataset using clustering techniques (K-Means). Cleaned, explored, and visualized customer data to uncover spending patterns and demographic insights. Delivered actionable insights for targeted marketing strategies and customer retention.
scikit-learn eda descriptive-statistics kmeans-clustering elbow-method silhouette-score matplotlib-seaborn data-storytelling customer-profiling e-commerce-analytics clustering-concepts visualization-storytelling marketing-strategy-insights
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Sep 3, 2025 - Jupyter Notebook